Competitor Intelligence Programs

How Competitive Intelligence Programs Work

These days, it can be tough to gain an advantage over the competition, so our competitive intelligence services focus on creating a store environment that draws in and engages customers. We send a carefully selected undercover shopper into your competitor’s store(s) with the objective of interacting with their personnel. We can assign tasks to survey different components of the shopping experience, you will then receive valuable feedback on the event through a customer’s eyes. The Competitive Intelligence Program will present you with clear data and detailed reports that you can use to develop a marketing strategy or create a company culture that will entice customers to choose you over your competitors.

Why Competitive Intelligence Services are Important for Your Business?

The information that you receive from Competitor Intelligence will enable you to take action in your own business. When you know what your customers are currently experiencing during a trip to your competition’s online or physical storefront, you can compete with their tactics more effectively. You can use our data, reports, and recommendations as a springboard for growth. Competitive intelligence allows you to craft a unique atmosphere and build a strong following around your brand. Furthermore, branding encourages customer loyalty, shopper and employee satisfaction, as well as repeat sales. With so many choices available to consumers today, our Competitive Intelligence Program will provide you with the tools to create a shopping experience that will stand out in your customer’s minds.

4 Primary Uses of Competitor Intelligence AND Competitor Analysis

Our competitive intelligence program covers all the essential elements one must consider when it comes to performing an effective competitive analysis for brick-and-mortar stores and services, such as:

1. Product Comparisons & Product Launches
Through proper market research and analysis, you are able to identify how your product amounts and qualities differ from your competitors. These differences can either benefit you or hurt you. This information can help your business determine the areas in which you can improve your product line to surpass that of your competitors.

Similarly, a competitive analysis can be helpful when you are looking to launch a new product. Our competitive intelligence program can help you research the supply and demand rate of your new product and predict how successful the product launch will be within the current market conditions.

2. Sales & Marketing Strategies
Strategic customer experience and competitive evaluation can give you an insider’s look at all the elements of your competitors’ business models. Competitive market research reports provide data and details on the language, promotions and unique selling features that your competitors are using to attract customers. This helps your business strategically plan your next move.

3. Store Design & Accessibility
Our competitive intelligence services provide qualitative data of a customer's visual experience of your competitor's storefront. This information is leveraged to create design strategies to improve the layout of your storefront ensuring that all products are easily accessible and presented in equally appealing ways.

4. Improve Customer Service
Customer retention is largely influenced by their satisfaction with their experience. When customers have are satisfied with their experiences they will speak positively about your business encouraging their peers to visit your location. Market research and competitive analysis with show you how your customer service models differ from your competitors and highlight the opportunities for improvements to increase customer satisfaction.

Work with the Competitive Analysis Experts at Shoppers Confidential to Create your Competitive Intelligence Program

Shopper’s Confidential has reliable and trustworthy methods to discover what your customers want in their shopping experience. We empower you and your company with evaluations from actual shoppers, and we provide you with the tools to create the storefront experience that you’re striving for. Our competitive analysis reports are clear, concise and visually appealing, and we provide you with a blueprint to increase sales and improve your stores. We can also help to develop an incentive program that motivates your employees and fits your company culture. We have a track record of reliable competitive intelligence services and proven results that can propel your business to the next level.

Industries We Serve:

Shoppers Confidential has wide-spread experience performing competitive intelligence services across multiple different industries. Below are some examples of industries that we have performed a competitive analysis for, and you can view our list of industries served as well:

• Automotive
• Hospitality
• Retail
• Restaurant
• Health and Fitness
• Financial 

To find out how Shoppers Confidential can help you improve your customer’s shopping experience