Mystery Shopping for Wineries & Craft Breweries
Craft industries are on the rise and competition for shopper dollars is too. Micro-breweries, craft cideries and wineries are popping up everywhere, as they should be! They are a fun way to explore local regions and are a great way to create a business from passion. Competition in the field of micro-breweries and wineries is particularly strong and having a plan to monitor your customer’s perception of your brand is key, and mystery shopping services can accomplish this.
Improve Your Brewery or Winery’s Customer Experience
A mystery shopping plan designed specifically for wineries and local breweries is an effective way to help keep a pulse on your customers’ experience and how your employees are promoting your brand. Is a weekday wine or beer tasting experience just as awesome as a weekend tasting? Can customers find your business online with ease? When customers enter your brewery, winery or a distillery, are they greeted, and do they feel welcome? Are your associates upselling and cross-selling? Is a long-term relationship established?
There are many opportunities that an onsite mystery shop audit can discover for you and ensure that your customer’s experience is consistent and repeatable.
How is your competition doing? What are other wineries and breweries doing that you are not? Is there something in the experience they offer customers that you don’t? Is the price point different? What are some ‘wow-factors’ that you can offer customers that will have them promoting your business for you?
A well-executed mystery shop program can help to uncover competitor positives and negatives, so you can focus on highlighting your unique qualities and differences.
Mystery Shop for Wine and Beer Tours
Maybe your establishment is part of a tour package. A negative experience with a wine or beer tour package can adversely affect your business, by no fault of your business. If you want to know how your customers experience the tour and the perception they have of your business from the tour, mystery shopping is a great way to evaluate this. Package a tour evaluation with a competitor intelligence package and in internal mystery shop and create a 360 view of the experience from the customer’s perspective.
Creating and repeating a great experience every time a customer interacts with your brand is key to repeat customers, customers promoting your business to other customers, and ultimately buying customers. For more information about mystery shopping programs that are uniquely designed for wineries, breweries and distilleries, contact the team at Shoppers Confidential and let’s work out a plan to ensure that your brand is consistently at the top of the competition.