Great businesses know how to cater to unique clientele, so with a growing aging population, it’s important to improve your customer service approach towards senior and retiree-age customers. Mystery Shopping services can help you achieve this in a number of ways that will directly and positively affect your customer relations and bottom line.
In this article, we take a look at the unique needs of senior customers and how Shoppers Confidential has the necessary knowledge, research and expertise to create a custom action plan that will elevate your company’s ability to appeal to, attract and retain retirees and senior clients.
Seniors not only care about what type and quality of products and services you provide, they are also concerned with how you deliver them. While all customers want to feel valued, seniors are loyal to brands and businesses that they feel treat them with dignity and respect.
Seniors are willing to pay for excellent customer service and will reward the way you treat them with word of mouth marketing, consistent transactions and prolonged loyalty. That’s why it’s extremely important to make sure that your employees are putting in the extra time and TLC when it comes to supporting senior clients.
Our mystery shoppers can identify any potential shortcomings in your customer service model to help you provide feedback to your team with regards to how they care for your senior clientele.
When supporting aging clients to review and select your products and services, you need to ensure your customer service agents are being patient, communicating clearly and making all aspects of your business as accessible as possible.
Whether your employees need to write things down, speak more clearly/slowly or help clients with the use of technology, senior customers may require support over and above younger customers who are used to navigating the modern market’s fast-paced business environments.
The baby boomers are aging and that means the number of senior clients you will be servicing is going to increase. Make sure you’re ready to provide exceptional experiences and targeted products during every customer interaction, so you can attract and retain customers from this large and lucrative target group.
Contact Shoppers Confidential today and let us help you better understand what improvements your business can make and how to go about doing so in an effective manner.