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Competitor Intelligence

Know what they’re doing. Do it better.

Our Competitor Intelligence programs give you a real-world look into how your competitors operate — online and in-store. From pricing and service to marketing and store layout, we uncover the strengths, gaps, and missed opportunities in their customer experience, so you can refine yours.

What We Do

Every Competitor Intelligence program includes:

Mystery shopping visits to competitor locations

Website and digital journey reviews

Custom task lists tailored to your competitive landscape

Clear reporting with actionable insights

Benchmarking by location, region, and experience type

Strategic recommendations for product, service, and marketing optimization

Choose Your Program Style

In-Person Competitor Shops

We deploy our qualified evaluators into your competitors’ spaces to assess everything from greeting and service flow to layout, accessibility, and upselling.

Digital Experience Reviews

Our team audits your competitors’ websites and online checkout experiences to uncover friction points, tactics, and gaps.

360° Market Intelligence

Blend online and in-person reviews for a complete view of your competitors’ customer journey.

Gain the insight to outperform — not just compete.

Let’s See How You Stack Up

What We Evaluate

Product & Launch Positioning

Pricing, availability, promotions, and readiness for new product introductions.

Sales & Marketing Tactics

Campaign language, promotional strategy, value propositions, and seasonal offers.

Store Design & Accessibility

Flow, merchandising, signage, and overall aesthetic — through a customer’s lens.

Customer Service & Satisfaction

Service tone, employee engagement, ID practices, complaint handling, and upselling.

Brand Loyalty Drivers

From employee incentives to in-store atmosphere, we analyze what keeps customers coming back.

Ready to See What’s Really Happening in Your Business?

Gain the insight to outperform — not just compete.

Let’s See How You Stack Up

Unlock the Data Behind Every Customer Experience

Get a Quote Today

Proud Partners in Doing Things Right

We work with industry-leading organizations that champion high standards in customer experience and mystery shopping. Because doing it right matters.

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Canadian Franchise Association member logo
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