Competitor Intelligence and Competitive Mystery Shopping Across Canada and the US

Pricing, availability, promotions and readiness for new products.

Campaign language, promotions, value propositions and seasonal offers.

Flow, merchandising, signage and the overall look, through a customer's eyes.

Service tone, staff engagement, ID practices, complaint handling and upselling.

Loyalty programs, atmosphere and the details that keep customers coming back.

We agree on which competitors, locations and channels to evaluate, and what decisions the results should support.

One survey built around your KPIs, so competitor results line up with your own.

Certified shoppers matched to your customer profile, with rotation rules so each visit is fresh.

Visits, calls or online journeys completed on your schedule, with receipts, product photos, screenshots, emails and chat transcripts, and recordings only where the law permits.

Results in your client portal, benchmarked by competitor, region and experience type, with recommendations.

Your locations and your competitors scored on the same questions.

What competitors charge and promote, on the day of the visit.

Comments, timings, receipts, product photos, website screenshots, emails and chats, plus on-site photos and recordings where lawful.

Where you lead, where you trail and what to change first.

Information about how your competitors operate (pricing, promotions, service and the customer experience) that helps you make better decisions. Mystery shopping gathers it first-hand, the way a real customer would see it.

Also called competitive shopping, it's when certified shoppers visit, call or buy online from your competitors as ordinary customers, then report on what they experienced using the same questions as your own program.

Yes, when it's done properly. Our shoppers act as ordinary customers, don't misrepresent themselves to gain access, don't take up more staff time than a normal customer would, never collect confidential information, and only record or photograph where the law permits.

Software tracks what's public online: prices, ads and rankings. Mystery shopping shows how a competitor actually serves customers, in person, by phone and online.

Yes. We use the same survey for your locations and your competitors', so results are benchmarked side by side by region and experience type.

Common rhythms are quarterly, or around launches, price changes and seasonal promotions. We'll recommend a schedule based on how fast your market moves.

Only when a purchase is part of the experience being evaluated. You set the reimbursement amounts as part of your program.

Yes. Shoppers can submit web forms, emails or chats, then report how long the reply took, who followed up and how well their questions were answered. We did this for our own business too, and it reshaped how we quote. See example 4 in five real examples of mystery shopping ROI.

No. We don't need to name your brand on the project or in our system at all, so your program stays completely confidential.