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Mystery Shopping Services Across Canada and the US

Your front-row seat to the real customer experience.

Mystery shopping shows you what customers actually experience: how they’re greeted in your store, how your phone line answers, how your checkout performs. Shoppers Confidential has run mystery shopping programs for Canadian and US businesses since 2005, with offices in Toronto, Ottawa and Edmonton and more than 300,000 registered shoppers in communities across both countries.

Every program is built around the moments that matter to your customers and the KPIs that matter to you. Programs can include our quality control process, where every report is reviewed before it reaches you, or go straight to export when speed and budget come first.

What We Do

In-person, phone, and online mystery shops

Custom survey design tied to your KPIs and brand standards

Real shoppers matched to your customer demographic

Client portal with reports, photos, audio, video and trend dashboards

One-time audits or ongoing monthly or quarterly tracking

Choose Your Program Style

No two businesses are alike, so we offer flexible programs to fit your goals, budget, and pace.

Consultative Management
TOP TIER

A dedicated consultant manages your customer experience program from end to end: program design, fieldwork, insights, action plans and regular strategy reviews.

Get a quote

Multi-Channel CX Package

Internal audits, mystery shops, reputation management and Voice of the Customer surveys in one program, with one view of the full picture.

Get a quote · Explore CX Research

Omni-Channel Mystery Shopping

In-person, phone, website, email and chat shops combined, so you see the whole customer journey across every touchpoint.

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Stand-Alone Mystery Shops

One channel, one focus. In-person, phone or online shops, run once or on an ongoing schedule.

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Let’s build the mystery shopping program that works for you.

Get my custom quote

Where We Shop

We run programs coast to coast in Canada, from a single location to national networks with no limit on the number of sites, and in all 50 US states. One program can cover locations in both countries, with consistent questions and one set of reports.

Programs run in English, French or both. Our bilingual team designs, schedules and reports French-language shops for Quebec, New Brunswick, Ontario and anywhere else your customers are served in French.

We shop across industries, with programs tailored to the standards and regulations of yours:

Healthcare, Dental & Clinics

November 5, 2026

Property Management & Leasing

November 5, 2026

Retail

May 9, 2025

Food & Beverage

May 9, 2025

Wellness & Care

May 9, 2025

Travel & Tourism

May 9, 2025

Mission-Driven & Public Services

May 9, 2025

Hospitality & Entertainment

May 9, 2025

Financial Services

May 9, 2025

Marketing Agencies

May 9, 2025

Franchise Brands

May 9, 2025

Types of Evaluations

Phone Evaluations

We test your team’s phone etiquette, tone, accuracy and compliance, with recorded calls so you can hear exactly what customers hear.

Website & E-Commerce Audits

See where customers get stuck (or bounce). We test navigation, checkout flows, content clarity and the full online journey.

In-Person Service Audits

Track greeting times, product knowledge, upselling, cleanliness, brand standards and the overall experience.

Customer Response Monitoring

We test how quickly and how well your team answers email, chat, text and social media messages, so every reply reflects your brand and values.

Decoy Compliance Shops

Age-verification checks for regulated industries, including alcohol, tobacco, vaping, cannabis and lottery. Make sure your team is following ID laws and your policies.

How a Program Works

1. Consultation

We learn your goals, locations and budget, then recommend the program style that fits.

2. Survey Design

We build the questionnaire around your KPIs and brand standards.

3. Shopper Matching

We assign shoppers who fit your customer profile, with visit rotation set to your preferences: repeat visits or a different shopper every time.

4. Fieldwork

Shoppers complete visits, calls or online purchases on the schedule you choose.

5. Quality Control

Every shopper scores 100% on our skills certification before their first shop, and photos are screened for AI-generated images. With quality review, every report is checked before release.

6. Reporting

Results appear in your client portal with photos, audio and video, ready to share with your managers.

Why Businesses Choose Shoppers Confidential

See it in action: a national quick-service franchise held its standard through sevenfold growth, and its average score rose from about 80% to about 95%. Read the case study

More than 20 years in mystery shopping

Since 2005, we’ve run programs for retail, hospitality, financial services, franchise brands, and public-sector and non-profit organizations.

Recognized by the industry

MSPA Americas Elite status for 2027, a BBB Accredited Business, and a member of the Canadian Franchise Association.

More than 300,000 registered shoppers

Plus access to the GigSpot network of over 1 million, so even hard-to-reach locations get covered. Every shop is done by a certified, qualified shopper matched to your customers.

Our Happiness Promise

Raise an issue with any report within 14 days and we’ll make it right. Learn about our Happiness Promise.

Frequently Asked Questions

How much does mystery shopping cost in Canada?

Cost depends on the type of shop, the number of locations, how often you shop and how long the survey is. Phone and online evaluations usually cost less than in-person visits, and stand-alone mystery shops are the most budget-friendly place to start. Get a free quote for pricing based on your locations. To see what a program can return, read five real examples of mystery shopping ROI.

Do you offer mystery shopping across Canada and the US?

Yes. We run programs in every province and all 50 US states, from a single location to national networks with no limit on size. One program can cover both countries, in English, French or both, with the same questions and reporting.

How do you make sure mystery shop results are accurate?

Every shopper must score 100% on our skills certification before their first shop. With quality review, every report is checked by our team before you see it, and photos are screened for AI-generated images. Read more about our quality control process.

Who are your mystery shoppers?

They are independent shoppers who live in the communities we serve. We have more than 300,000 registered shoppers, plus access to the GigSpot network of over 1 million, and every shop is done by a shopper certified for your program. We match shoppers to your customer profile and set visit rotation to suit your program.

How quickly will I see results?

Reports go to your client portal as soon as they pass quality review, or right away with straight-to-export reporting, with photos, audio and video attached. Dashboards track trends over time by location, region and question.

What industries do you work with?

Retail, food and beverage, hospitality, financial services, wellness, travel, franchise brands, marketing agencies, and public-sector and non-profit organizations. We also run age-verification compliance shops for regulated products such as alcohol, cannabis, tobacco, vaping and lottery.

Related Reading

  • How Much Does a Mystery Shopping Program Cost?
  • How to Choose a Reputable Mystery Shopping Company
  • Mystery Shopping is an Investment, not an Expense
  • Reward Great Employees Using Mystery Shop Reward Programs

Ready to see what your customers see?

Tell us about your locations and goals. We’ll connect with you within one business day to talk through your program and build your free quote.

See how mystery shopping has helped businesses like yours in our case studies, or email us at hello@shoppersconfidential.com.

Get my custom quote

Unlock the Data Behind Every Customer Experience

Get my custom quote

Proud Partners in Doing Things Right

We work with industry-leading organizations that champion high standards in customer experience and mystery shopping. Because doing it right matters.

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MSPA Americas member logo
Canadian Franchise Association member logo
iShop member company logo
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