Healthcare, Dental & Clinic Mystery Shopping

Booking. Front desk. Follow-up. Let's make sure every patient wants to come back.

We help clinics, practices and pharmacies see the experience a new patient actually gets, from the first call or online booking to the front desk, the consultation and the follow-up, at every location.

Who We Work With:

  • Dental and orthodontic practices
  • Hearing clinics
  • Optometry and eyewear stores
  • Physiotherapy and chiropractic clinics
  • Medical and walk-in clinics
  • Pharmacies
  • Laboratories and testing centres
  • Cosmetic clinics and med spas
  • Veterinary clinics

Services:

Why It Matters

In an Accenture survey of 8,000 U.S. adults, about one in five had switched healthcare providers in the past year, and nearly 90% of those who switched said their provider was hard to do business with (Accenture via the American Hospital Association, 2024). Mystery shopping shows how easy each location is to call, book and visit.

Frequently Asked Questions

What is healthcare mystery shopping?

Certified shoppers contact your practice as prospective patients or clients by phone, online booking or in person, then report on how easy it was to get an appointment, the welcome at the front desk, wait times, how clearly services and costs were explained, and any follow-up. You see what new patients experience at each location.

What is a mystery patient?

A mystery patient is a certified shopper who poses as a prospective patient or client. In healthcare, mystery patient, medical secret shopper and mystery shopper all describe the same thing.

Can mystery patients receive treatment?

Yes, when the program and reimbursement allow it. Shoppers have completed dental cleanings, med spa treatments, lab visits and drug testing as part of their visit. Other programs focus on the experience around care, such as booking, the front desk, wait times and consultations. We set the scope with you before any visits begin.

Which practices do you work with?

Dental, hearing, optometry and eyewear, physiotherapy and chiropractic, medical and walk-in clinics, pharmacies, laboratories and testing centres, cosmetic clinics and med spas, and veterinary clinics, across Canada and the US.

Can you test how we handle new patient calls?

Yes. Phone shops check whether calls are answered, how long callers wait, how bookings and questions are handled, and whether the caller is offered an appointment. Calls can be recorded where the law permits, so you can hear them yourself and use them for coaching.

Can you shop our competitors?

Yes. Confidential competitor shops compare pricing, appointment availability and the new patient experience at other practices, without naming your brand on the project.

How is patient privacy handled?

Shoppers report only on their own experience as a patient or client. For details on how we handle data, see our privacy policy.

Do you run healthcare programs in French?

Yes. Our bilingual team designs, schedules and reports programs in English, French or both, across Canada and the US.

Helping every practice make patients feel welcome, from the very first call.

Unlock the Data Behind Every Customer Experience

Proud Partners in Doing Things Right

We work with industry-leading organizations that champion high standards in customer experience and mystery shopping. Because doing it right matters.

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