Travel & Tourism Mystery Shopping

Guest experiences should be seamless, online and on location.

We help tour operators, attractions, and tourism brands deliver unforgettable journeys, from first click to final farewell.

Who We Work With:

  • Tour Operators & Attractions
  • Local Tourism Brands
  • Experience-based Retail

Services:

  • In-person guest audits
  • Reservation experience reviews
  • Website navigation & mobile app feedback
  • Competitor benchmarking
  • Customer satisfaction surveys

Frequently Asked Questions

What is tourism mystery shopping?

Certified shoppers book, visit and experience your tour, attraction or destination as real guests. They report on everything from the website and booking process to the welcome, the guide, accessibility and the farewell.

Can you evaluate online booking and pre-visit communication?

Yes. Shoppers can test your website, booking flow, confirmation emails and phone or chat questions before they arrive, so you see the full journey from first click.

Can shoppers take part in tours and experiences?

Yes. Shoppers can join a tour, visit an attraction or attend an experience, and report on timing, safety briefings, guide knowledge and guest engagement.

Do you cover tourist destinations outside major cities?

Yes. We recruit shoppers in smaller communities and seasonal destinations, and can arrange travel for hard-to-reach locations.

Can programs run in French?

Yes. Programs can run in English, French or both, for destinations that welcome visitors in either language.

Because in travel, word-of-mouth is everything. And we help you win it.

Unlock the Data Behind Every Customer Experience

Proud Partners in Doing Things Right

We work with industry-leading organizations that champion high standards in customer experience and mystery shopping. Because doing it right matters.

BBB Accredited Business seal
MSPA Americas member logo
Canadian Franchise Association member logo
iShop member company logo

All Rights Reserved.

Hughes & Co. Strategic Marketing logo